Nike 'PG1'Next of Kin: Joining the lineage of MJ, Kobe, and KD. A rare look inside Nike’s design process when signing a signature athlete.
Creative Directors:
Dan Peters + Reef Younis
Agency:
AKQA
Director:
Joe Meade
Nike Lead:
Tad Greenough
Editor:
Jimmy Chung
Producer:
Heather Harlow
Copywriter:
David Azrael
Art Director:
Matt Firman
Account Director:
Nick Lawhead
Sound Mixing:
Lance Limbocker
Client:
Nike Basketball