Ford 'Real-Time Rivalry'Lightning in a bottle: Converting a viral NFL moment and a rival-sounding surname into a 360-degree gameday takeover.
Real-time over lead time.
Shot at dawn. Live by kick-off.
By Sunday, “TeSlaa Drives a Ford” had overtaken Detroit’s streets, feeds, and stadium.
Creative Directors:
Dan Peters + Reef Younis
Agency:
Wieden + Kennedy
Creative Leads:
Matt Simpson & Nicole Schultz
Strategy Director:
Kathryn Miller
Management Supervisor:
Abby Paige
Account Supervisor:
Megan Hu
Director of Partnerships:
Katie Tedford
Head of Communications/PR:
Danny Hernandez
PR Specialist:
Zoe Craig
Art Producer:
Christopher Gonzalez